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Same Author Name Articles
【With the same author name:【Xie Chunya】 Found 1 articles】
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MARKETING
| F270
The Impact of Random Discount Tactics on the Intention to Buy: Roles of Anchoring Effect and Price Fairness Perception
Xie Chunya
,
Chang En-Chung
,
Sun Wenwen
Random discount is an uncertain mode of cash discount provided by companies to consumers, which refers that consumers receive different amounts of discounts based on pre-set probability fa...
First published at: Oct 20, 2022
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ESI
doi:
10.16538/j.cnki.fem.20220115.202
Foreign Economics & Management
, Vol. 44, Issue 10
, pp. 70 - 86
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Journal of Shanghai University of Finance and Economics
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